"Every Time" is a song by American singer

Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...

from her sixth studio album, ''

The Velvet Rope ''The Velvet Rope'' is the sixth studio album by American singer Janet Jackson. The album was released on October 7, 1997, through Virgin Records. Prior to its release, she renegotiated her contract with Virgin for US$80 million, the largest rec ...

'' (1997). It was released as the album's sixth and final single in November 1998. The song has been described as a

ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...

that lyrically delves into the protagonist's fear of love. Jackson only performed it on the last Japanese date of

The Velvet Rope Tour The Velvet Rope Tour was the third concert tour by American recording artist Janet Jackson. Launched in support of her sixth studio album ''The Velvet Rope'' (1997), the tour visited Europe, North America, Japan, New Zealand, Africa, and Austral ...

in Tokyo.

Critical response

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

'' magazine's review was positive, stating, "'Every Time' ranks with ackson'smost memorable

ballads A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...

, such as "

Let's Wait Awhile "Let's Wait Awhile" is a song by American singer Janet Jackson from her third studio album, ''Control'' (1986). It was released on January 6, 1987, by A&M Records as the album's fifth single. The song was written and produced by Jackson and Jim ...

" and "

Again Again may refer to: Entertainment * ''Again'' (video game), a 2009 adventure game for the Nintendo DS * '' Again!!'' manga * ''Again!'', a 2011 children's book by Emily Gravett * ''Again'' (film), a 2015 Japanese film Music * Again (band), a ...

", calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team

Jimmy Jam and Terry Lewis James Samuel "Jimmy Jam" Harris III (born June 6, 1959) and Terry Steven Lewis (born November 24, 1956) are an American R&B/pop songwriting and record production team. They have enjoyed great success since the 1980s with various artists, most ...

wrap her vocal around a beautiful and sensuous

chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...

. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats." A reviewer from ''

Birmingham Evening Mail The ''Birmingham Mail'' (branded the ''Black Country Mail'' in the Black Country) is a tabloid newspaper based in Birmingham, England but distributed around Birmingham, the Black Country, and Solihull and parts of Warwickshire, Worcestershire ...

'' wrote, "Gorgeous ballad featuring Miss Jackson's quivering vocals, a piano, strings and some understated percussion."

J.D. Considine J. D. Considine (born 1957) is a music critic who has been writing about music professionally since 1977. Background J. D. Considine's work has been published in numerous newspapers and music magazines, and he has contributed to several books. ...

for ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...

'' deemed it as one of the album's most affecting moments, noting "when the chords in the chorus to "Every Time" modulate into melancholy as Jackson observes that "every time I fall in love/It seems to never last"." Andrew Le from Renowned for Sound website, called the song "tender, angelic", and also commented that it was "far superior than the overrated, soppy saccharine Again, as it has an even better piano hook and more intimate vocal performance".

Chart performance

The single peaked at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. But in Iceland it peaked at number 5. In the US it failed to chart on the ''Billboard'' Hot 100, but peaked at number twenty-five on the

Bubbling Under Hot 100 Singles Bubbling Under Hot 100 Singles (also known as Bubbling Under the Hot 100) is a chart published weekly by '' Billboard'' magazine in the United States. The chart lists the top songs that have not yet charted on the main ''Billboard'' Hot 100. Chart ...

chart.

Music video

The accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

was filmed in the then-new

Therme Vals 7132 Thermal Baths (formerly Therme Vals) is a hotel/spa complex in Vals, built over the only thermal springs in the Graubünden canton in Switzerland. Completed in 1996, the spa was designed by Peter Zumthor (Pritzker 2009). History In the ...

spa in

Vals Vals is the word for waltz in many European languages. Vals or VALS may also refer to: * Peruvian waltz * Venezuelan waltz * Vals (dance), a dance related to Argentine tango * VALS, "Values And Lifestyles," a psychographic segmentation tool Place ...

, Graubünden, in the Swiss Alps, with direction by

Matthew Rolston Matthew Russell Rolston is an American artist, photographer, Music video director, director and creative director, known for his lighting techniques and detailed approach to art direction and design. Rolston has been identified throughout his care ...

in association with

Howard Schatz Howard Schatz (born 1940) is an American photographer, who previously had a career as an ophthalmologist. Life and work Ophthalmology Schatz began his professional life in medicine. He completed his medical degree at The University of Illinois Col ...

, an expert in underwater photography. It was premiered on October 5, 1998, on

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

, and was subsequently exhibited twice a day leading up to the broadcast of the concert special for The Velvet Rope Tour one week later. The music video shows Jackson partially nude in water. A strong theme of green is seen in the video through lighting, the fabric surrounding Jackson's body and her contact lenses. The video was featured on the limited bonus-DVD edition of 2001's '' All for You'' as well as the 2004 DVD '' From Janet to Damita Jo: The Videos''.

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

' "

Everytime "Everytime" is a song by American singer Britney Spears from her fourth studio album, ''In the Zone'' (2003). It was released as the third single from ''In the Zone'' on May 10, 2004, by Jive Records. After her relationship with Justin Timberl ...

" has been compared to Jackson's video for "Every Time", with a critic noting, "The original pop queen Janet bared all in a blue lagoon for her "Every Time" video. A little less glam, Britney's tub scene in her "Everytime" video proved dark foreshadowing into her troubled world."

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

's "

Stay Stay may refer to: Places * Stay, Kentucky, an unincorporated community in the US Law * Stay of execution, a ruling to temporarily suspend the enforcement of a court judgment * Stay of proceedings, a ruling halting further legal process in a tri ...

" music video was also compared to both Spears and Jackson's "Everytime" videos, saying "Rihanna isn't the first pop star to brood in a bathtub. Janet Jackson and Britney Spears also bared their emotion immersed in water".

Track listings

* US promo CD single # "Every Time" (album version) – 4:17 # "Every Time" (Call Out Hook) – 0:21 * UK CD single # "Every Time" (album version) – 4:17 # "Every Time" (Jam & Lewis Disco Remix) – 4:10 # "Accept Me" – 4:07 * European 12-inch single # "Every Time" (album version) – 4:17 # "Every Time" (Jam & Lewis Disco Remix) – 4:10 # "Every Time" (Jam & Lewis Disco Remix Instrumental) – 4:10 * Japanese CD single # "Every Time" (album version) – 4:17 # "

I Get Lonely "I Get Lonely" is a song by American singer Janet Jackson from her sixth studio album, ''The Velvet Rope'' (1997). It was written by Jackson, Jimmy Jam and Terry Lewis and Jackson's then-husband, René Elizondo Jr. It was released on February 2 ...

" (Jason's Special Sauce Dub) – 6:44 # "I Get Lonely" (The Jason Nevins Radio Remix) – 3:13

Charts

Release history

References

{{Authority control 1990s ballads 1997 songs 1998 singles Janet Jackson songs Music videos directed by Matthew Rolston Pop ballads Song recordings produced by Jimmy Jam and Terry Lewis Songs written by Janet Jackson Songs written by Jimmy Jam and Terry Lewis Virgin Records singles